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Tuesday, March 5, 2024

‘Soaring to New Heights’: Jay Shah Says IPL 2024 Will ‘Transcend Boundaries’

<p>The Indian Premier League (IPL) auction for the 2017 season took place in Dubai last month. Even though there was a fierce bidding war going on inside the auction house, the event’s enormous viewership ensured that it would go down in history.</p>
<p><img decoding=”async” class=”alignnone wp-image-337182″ src=”https://www.theindiaprint.com/wp-content/uploads/2024/01/theindiaprint.com-soaring-to-new-heights-jay-shah-says-ipl-2024-will-transcend-boundaries-jay-shah-6.jpg” alt=”theindiaprint.com soaring to new heights jay shah says ipl 2024 will transcend boundaries jay shah 6″ width=”1073″ height=”607″ title=”'Soaring to New Heights': Jay Shah Says IPL 2024 Will 'Transcend Boundaries' 3″ srcset=”https://www.theindiaprint.com/wp-content/uploads/2024/01/theindiaprint.com-soaring-to-new-heights-jay-shah-says-ipl-2024-will-transcend-boundaries-jay-shah-6.jpg 640w, https://www.theindiaprint.com/wp-content/uploads/2024/01/theindiaprint.com-soaring-to-new-heights-jay-shah-says-ipl-2024-will-transcend-boundaries-jay-shah-6-390×220.jpg 390w, https://www.theindiaprint.com/wp-content/uploads/2024/01/theindiaprint.com-soaring-to-new-heights-jay-shah-says-ipl-2024-will-transcend-boundaries-jay-shah-6-150×85.jpg 150w” sizes=”(max-width: 1073px) 100vw, 1073px” /></p>
<p>The audience for the mini-auction was 29% greater than for the IPL auction last year, making it one of the most viewed mini-auctions in history, according to the Broadcast Audience Research Council (BARC). Inspired by the incredible achievement, BCCI Secretary Jay Shah sent a message on X (formerly Twitter) highlighting the IPL’s increasing appeal.</p>
<p>Reaching unprecedented heights this season at the IPL auction, with a record-breaking peak viewership of 22.8 million—a stunning 57% rise from the previous year! In the next IPL season, we’re ready to push limits and provide thrilling experiences for cricket fans all over the globe since excellence is what motivates us,” Shah said on the microblogging platform.</p>
<p>The 2024 IPL mini-auction lasted for over six hours.</p>
<p>Once the Rs 20-crore barrier was crossed for the first time in the competition’s history, the 2023 IPL auction gained notoriety. Mitchell Starc, an Australian bowler, made the biggest offer and signed a Rs 24.75 crore contract to join the Kolkata Knight Riders. Following his stunning Rs 20.5 crore signing with Sunrisers Hyderabad, World Cup-winning skipper Pat Cummins also made news.</p>

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